Ashwaubenon, WI Demographics

A map of Ashwaubenon's Population by Race

Ashwaubenon, Wisconsin has an estimated population of 17,314, a slight increase from the 16,991 recorded in the 2020 Census. The population is 82.1% White, 6.1% Asian, 5.0% Multiracial, 4.7% Hispanic, 1.1% Black, and 1.0% Native American/Other. This demographic dot map shows the population of Ashwaubenon, with one dot drawn for each person counted by the Census, color-coded by race.

Ashwaubenon has become more racially diverse since the 2020 Census. It is considerably less diverse than Wisconsin overall. Demographers use a diversity index to measure the probability that two randomly selected individuals belong to different racial or ethnic groups. In Ashwaubenon, that probability was 28.4% in 2020 and 31.8% in the most recent ACS estimates.

Ashwaubenon is ranked the 50th most populous place in Wisconsin, out of 808 places. This ranking is based on the Census definition of a place, which includes incorporated places like cities, towns, and villages, as well as unincorporated census-designated places (CDPs). Ashwaubenon was ranked the 50th most populous place in the 2020 Census.

Ashwaubenon's White Population

14,207 residents of Ashwaubenon, or 82.1% of the population, identify as White. The share of White residents in Ashwaubenon is slightly higher than in Wisconsin overall, where 78.6% of the population is White. Ashwaubenon ranks 656th statewide in terms of White residents as a share of the population, out of 808 places.

Since the 2020 Census, Ashwaubenon's White population has remained roughly the same. White residents' share of Ashwaubenon's population has decreased from 84.3% to 82.1%.

Ashwaubenon is more White than neighboring Hobart (77.6% White), and Green Bay (63.9% White). Ashwaubenon is less White than neighboring De Pere (86.9% White), Allouez (86.3% White), and Howard (90.1% White).

Ashwaubenon's Black Population

198 residents of Ashwaubenon, or 1.1% of the population, identify as Black. The share of Black residents in Ashwaubenon is slightly lower than in Wisconsin overall, where 5.9% of the population is Black. Ashwaubenon ranks 93rd statewide in terms of Black residents as a share of the population, out of 808 places.

Since the 2020 Census, Ashwaubenon's Black population has declined by an estimated 34.7%. Black residents' share of Ashwaubenon's population has decreased from 1.8% to 1.1%.

Ashwaubenon is more Black than neighboring Hobart (0.1% Black). Ashwaubenon is less Black than neighboring De Pere (1.7% Black), Allouez (6.6% Black), Howard (3.2% Black), and Green Bay (3.2% Black).

Ashwaubenon's Asian Population

1,061 residents of Ashwaubenon, or 6.1% of the population, identify as Asian. The share of Asian residents in Ashwaubenon is slightly higher than in Wisconsin overall, where 2.9% of the population is Asian. Ashwaubenon ranks 56th statewide in terms of Asian residents as a share of the population, out of 808 places.

Since the 2020 Census, Ashwaubenon's Asian population has grown by an estimated 84.2%. Asian residents' share of Ashwaubenon's population has increased from 3.4% to 6.1%.

Ashwaubenon is more Asian than neighboring De Pere (2.7% Asian), Allouez (0.4% Asian), Hobart (1.8% Asian), Howard (1% Asian), and Green Bay (4.9% Asian).

Ashwaubenon's Hispanic Population

816 residents of Ashwaubenon, or 4.7% of the population, identify as Hispanic. The share of Hispanic residents in Ashwaubenon is slightly lower than in Wisconsin overall, where 8% of the population is Hispanic. Ashwaubenon ranks 242nd statewide in terms of Hispanic residents as a share of the population, out of 808 places.

Since the 2020 Census, Ashwaubenon's Hispanic population has grown by an estimated 6.7%. Hispanic residents' share of Ashwaubenon's population has remained roughly unchanged at 4.7%.

Ashwaubenon is more Hispanic than neighboring De Pere (3.9% Hispanic), Allouez (4.2% Hispanic), and Howard (2.9% Hispanic). Ashwaubenon is less Hispanic than neighboring Hobart (6.1% Hispanic), and Green Bay (18.8% Hispanic).

Ashwaubenon's Native American/Other Population

165 residents of Ashwaubenon, or 1.0% of the population, identify as American Indian/Alaska Native/Native Hawaiian/Pacific Islander/Other. The share of Native American/Other residents in Ashwaubenon is comparable to the share in Wisconsin overall, where 0.9% of the population is Native American/Other. Ashwaubenon ranks 103rd statewide in terms of Native American/Other residents as a share of the population, out of 808 places.

Since the 2020 Census, Ashwaubenon's Native American/Other population has declined by an estimated 53.0%. Native American/Other residents' share of Ashwaubenon's population has decreased from 2.1% to 1.0%.

Ashwaubenon is more Native American/Other than neighboring Allouez (0.4% Native American/Other), and Howard (0.4% Native American/Other). Ashwaubenon is less Native American/Other than neighboring De Pere (1.8% Native American/Other), Hobart (8.1% Native American/Other), and Green Bay (2.9% Native American/Other).

Ashwaubenon's Multiracial Population

867 residents of Ashwaubenon, or 5.0% of the population, identify as Multiracial. The share of Multiracial residents in Ashwaubenon is comparable to the share in Wisconsin overall, where 3.7% of the population is Multiracial. Ashwaubenon ranks 197th statewide in terms of Multiracial residents as a share of the population, out of 808 places.

Since the 2020 Census, Ashwaubenon's Multiracial population has grown by an estimated 28.6%. Multiracial residents' share of Ashwaubenon's population has increased from 4.0% to 5.0%.

Ashwaubenon is more Multiracial than neighboring De Pere (3.1% Multiracial), Allouez (2% Multiracial), and Howard (2.4% Multiracial). Ashwaubenon is less Multiracial than neighboring Hobart (6.3% Multiracial), and Green Bay (6.3% Multiracial).

Sources: Most recent population estimates are from the 2020-2024 American Community Survey 5-Year Estimates. 2020 population counts and map data are from 2020 Census State Redistricting Data. Geographic data are from Census TIGER/Line Shapefiles.